A few years ago I had dinner with Jacques Cavallier and some other people from Firmenich at my favorite Japanese restaurant in Manhattan which he had heard about from Issey Miyake and wanted to go. Jacques had been in Japan a few times to work with Issey and seemed to have liked being there except for one thing. During the dinner Jacques told me that the smell of Japanese women’s skin bothered him when testing fragrances on them, “Their skin smells like fish.” I laughed and told him that I kind of liked it.
First, I have to say I don’t know about Japanese men because I’ve never stuck my nose to a guy to smell his skin, but I knew the subtle smell of the Japanese women’s skin that Jacques spoke about that evening. However, I’m not sure if I can pick up that smell when a fragrance is sprayed over the skin. I’m talking about a genius that appears only once in many years – Jacques Cavallier can smell many of the things that we can’t. There are a few “scent experts” trying to discredit the genius, but I have to say they either are jealous or cannot understand his sharp sense of humor, and therefore dislike him.
Anyway… what am I trying to say here? Oh right, I think most fragrances smell boring on Japanese women. Generally they have faint body odor, and on top of that they cleanse their bodies too much. When they wear fragrances they only smell like the fragrances. I’m not a big fan of Paris (I’m talking about the city) but love the way women there smell. I don’t particularly enjoy the smell in the Metro or NYC subway during summer, but the mixture of a woman’s body odor and her perfume is often more exciting than any perfume.
Basically the fragrance industry is driven by Western people who don’t know much about Japan or other Asian countries. They often say “Oh, it’s so difficult to sell fragrances in Japan,” or “The Asian market is so unpredictable.” Maybe it’s not important for them to make smash-hit fragrances for Japanese market… but think about Prada or other European fashion brands. Sometimes more than half of their revenues are coming from Japan. Fragrances could do the same as well. So Fragrance Industry, bury your noses in Japanese women and think! I wouldn’t be surprised if you guys come up with a scent that smells like soy sauce.