Like many young Japanese men in the ’80s I loved Ferrari. I still remember the the mind-blowing, shivering sensation I had when I saw one of the few Ferrari F40s landed in Japan. The body designed by Pininfarina was a sculptural masterpiece, and after two decades since it’s debut I still marvel at the elegant and uncanny design. Ferrari to many is not Ferrari without Pininfarina badge on the body, and Ferrari F40 was the culmination of their many years of collaboration.
Enzo Ferrari passed away the year I moved to New York, and that pretty much ended my Ferrari worship. So did my admiration to Pininfarina design which had always been tied to Ferrari. I didn’t expect anything more from Ferrari since the F40 was Enzo’s last masterpiece just as much as the Rondanini Pietà was for Michelangelo.
When I was looking through an architecture magazine recently an image of a somehow futuristic kitchen caught my eyes. It was the ad of a kitchen appliance maker, and at the corner of the page I found a small logo which I hadn’t seen for many years, a logo which had always been on the body of a Ferrari. I could feel a grin spread across my face, a feeling similar to an unexpected reunion with an old classmate.
There’s something about this kitchen that made me feel it was for men. I am sure my partner Veronique wouldn’t like it but am happy to see a design for a kitchen that makes a Viking or Wolf look old fashioned and boring.