Speaking of Bijin-Hakumei, perhaps none fits the bill better than this one.
She was phenomenal. Kanebo’s ad campaign in 1977 turned Masako Natusme (夏目雅子) into an instant household name in Japan, and many of us realized that a torso of a Japanese woman could be sexy and beautiful (most models in Japanese ads were Caucasians). She was possessed of a healthy charm. Her beauty was a blend of traditional and new. If the human being is a creature of age, Masako Natsume was the perfect icon of Japanese women during the height of the nation’s economic growth. So it came as a huge shock to most Japanese when she suddenly passed away in 1985 due to acute leukemia at the age of 27.