The new campaign by Belvedere Vodka (originally from Poland) owned by LVMH is called “Luxury Reborn.” The celebrities in the campaign are Terry Richardson, Vincent Gallo and RZA. As you can see from the casts in the commercial, this is a niche campaign, and people who don’t get it are unlikely to recognize the campaign.


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If you can relate to the short commercial, it’s worth checking out the interview of Vincent Gallo at the Belvedere Vodka’s website. Unfortunately the entire site is Flash, and the navigations is not so good. The interview can be found where it says DISCOVER LUXURY REBORN/THE CAMPAIGN BEHIND THE SCENE after the splash page.

And for those who love perfumes – Sabina Belli, the woman who is interviewing Vincent Gallo, was Dior’s International Marketing Director for Fragrance, Cosmetics and Skincare a few years ago. According to perfumer Thierry Wasser, he was able to complete the scent of Dior Addict in just two and a half months because of Sabina Belli’s inspiring description of what she wanted for the fragrance.