The best thing happened to the fragrance industry in 2008 was the launch of Gwen Stefani’s Harajuku Lovers fragrance collection by Coty Prestige.
The Harajuku Lovers collection is:
・non-pretentious and fun without being gimmicky (there are too many obnoxious niche fragrances these days)
・all the scents are nice/pretty (that’s all we need from a fragrance)
・the production process was very democratic (Givaudan, Firmenich, IFF – they all had a part)
Images courtesy of Coty Prestige.