Hotel Viura, Rioja, Spain
…how wine producers are using architecture to seduce consumers
Although the Phoenicians first bled wine from the river Ebro’s environs, Rioja’s image only recently got a makeover. Motivated by worship of wine, inspired by the edificial dynamism of crowded Napa and showcasing Spain’s purveyors of new wave gastronomy in their chic restaurants, the region’s enlightened bodegas, shimmering sharply and curvaceously in concrete, glass and steel, represent an affluent confidence.
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