There are hundreds of fragrances out on the market that bear familiar names like “Dior,” “Calvin Klein,” “Dolce&Gabbana” and so on. But there are only a handful of perfumers who are capable of creating the scents for theses brands. Christoph Laudamiel is one of these elite ‘noses’.
What makes Laudamiel very different from the rest of the elite noses is his broad and futuristic vision for perfumery. Unlike fashion, the world of fragrance is old fashion and formal. Innovative ideas and projects are hardly coming out except from this iconoclastic mind.
The video was taken at MOMA in April.
More information on Christoph Laudamiel @Seedmagazine.com
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I don’t know how to describe his work, but it’s pretty.
Just pretty is enough these days.
(Same with fragrances, we don’t need anything more.)
The Neil Barrett store in Minami-Aoyama designed by Zaha Hadid opend yesterday. There’s nothing remarkable about it, but it’s pretty, and that’s all that matters. Don’t you agree?