There are hundreds of fragrances out on the market that bear familiar names like “Dior,” “Calvin Klein,” “Dolce&Gabbana” and so on. But there are only a handful of perfumers who are capable of creating the scents for theses brands. Christoph Laudamiel is one of these elite ‘noses’.
What makes Laudamiel very different from the rest of the elite noses is his broad and futuristic vision for perfumery. Unlike fashion, the world of fragrance is old fashion and formal. Innovative ideas and projects are hardly coming out except from this iconoclastic mind.
My generation of Japanese men tend to think fragrances are for women. I believe it’s the same mentality that makes hard-core surfers in Southern California frown on guys wearing cologne (Brahs in Hawaii use it, but that’s another story).
I have to make an exception. For the first time in my life, I bought a fragrance for myself today. I smelt Kenzopower yesterday by chance and simply loved it. A very talented young perfume at IFF called Olivier Polge (whose father is Jacques Polge of Chanel) has created the scent.
There are not many fragrances that appeal to the Japanese, and I can often tell whether a fragrance is going to work in Japanese market or not. Kenzopower will do great in Japan among both men and women.
Why did I like it? Kenzopower reminds me of the region where I went to high school, surfed, and dreamt of the future – the shoreline of my ‘soul city’ Kamakura.
(note: it doesn’t smell like ocean or anything related to it.)
Although most Japanese don’t care about fragrances, last end of July, there was an event to announce the launch of Kenzopower at the former Tomyoji Temple in my hometown Naka Ward, Yokohama. Kenya Hara, one of the most prominent creative minds (and my favorite packaging designer) in Japan, worked on the packaging of this new Kenzo fragrance. Continue Reading