Sir Jony Ive reflects on the nature of objects, the fragility of ideas, and 20 years of Apple design
Many of us can remember our first encounter with an Apple product. For a rare few, it may have been the Apple 1 (1976). For some, the turning point was the iMac (1998). And who can forget the frenzy surrounding the iPod’s debut some 15 years ago, or the iPhone (2007), the iPad (2010), and most recently the Apple Watch and Apple Pencil (both 2015).
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