WHAT WE DO IS SECRET - Page 103

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Quiz time! Clement’s Favorite Movie

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Katie’s mods are on the way, mine are not quite complete. While we are waiting, let’s have a prize draw. Guess Clement Gavarry’s favorite movie and receive a bottle of Guerlain Insolence. Should there be several correct answers, the name of the winner will be chosen at random.

Clue 1:
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Clue 2: It was so popular in one country, it played in its theaters for a whole year.
Clue 3: Its release was blocked in another country.
Clue 4: The film is one degree of separation from The Da Vinci Code (the movie).
Clue 5: A couple of years ago, a person who plays one of the main characters has released a fragrance, created by an IFF perfumer.

Quiz now closed. We have a winner!

Extreme or Stupid?

Is this extreme or stupid? Maybe both. This kind of explosive craziness exists even in the world of high fashion, but I don’t find it in the world of perfume.
(Don’t worry, nobody got hurt. This is an ad by Saatchi and Saatchi for Quicksilver.)

Terry, Not Thierry

Gee, Clement and Laurent are busier than ever (new launches are showing no sign of slowing down…), and I don’t even get to speak to them these days :( But don’t worry, Katie and Marina, I received messages from both perfumers yesterday, and the mods are ready. All I got to do is to move my lazy xxx and pick them up. So, dear readers of this blog, a little more patience please. As we wait, Made by Blog will offer a special scent, and I hope there will be enough for everyone. But first read the following and check out the video before you jump to the opportunity.

I liked the early ad campaigns for Sisley (the Italian casual fashion, not Sisley Paris) very much. Terry Richardson’s photos ‘smelt’, I mean very strongly. They were raw and powerful, but at the same time undeniably sexy. Among thousands of successful photographers, Terry Richardson carved out the most unique style of fashion photography of our time. Richardson’s influence on commercial photography is similar to Warhol’s influence on Art. American culture has been good at producing iconoclastic artists who walk the fine line between art and commerce. I don’t know if perfumery or the fragrance industry could simply be put into this context, but I look forward to someone like Terry Richardson appearing in the world of fragrance and changing the way American fragrances are.

In 2003, Terry Richardson and Dominique Ropion collaborated on a scent called “WET” for Visionaire. The image which inspired the perfumer was Richardson’s photo of a woman’s breasts covered with sperm. Made by Blog will offer the samples of this unique collaboration.

Nobi

A Rose By Any Other Name

So… here’s the thing: Auxeos is not a word. I got the root word for auxetic materials all wrong. (Going to go crawl under a rock now and then die there from embarrassment. Yes indeedy, I will.)

Now, on the one hand, one could argue that cosmetic companies make up words all the time, especially absurd quasi-French/quasi-English ones. On the other hand, auxeos is not a word.

It basically boils down to this: Laurent’s fragrance for me needs a new name. It’s something I’ve been mulling over for a little while now. I’d sounded out my husband Jon for some ideas, which gleaned nothing. To wit –

“Honey, what would you name a perfume?”

“Hm… I think I’d name it Steve.”

“?”

“C’mon! I bet there’s not any other Steves out there on the market.”

“Uh, no.”

“Okay, fine. How ’bout Craig?”

So then I was thinking, oh I know, I’ll name it “A Million Bucks.” And that way, when someone says to you, “Omigod, you smell like a million bucks!” you could be all, “Dude! I KNOW!” But that’s no good. Especially for my Canadian friends, who just won’t smell as quite as nice, what with the exchange rate and all. (Hacky currency joke! Apologies!)

Funnily enough, Nobi floats the name “Slinky” in the comments for his last post. Which… yeah. I like that. What do you all think? Does “Slinky” work?

Got your own ideas? What would YOU name a fragrance? And what might you name this particular fragrance?

(Please note, per conversations with Jon, that “Yoda,” “Stan,” and “Peggy” have already been rejected. As was his suggestion of “Jon,” because no one wants to hear they smell like the john.)