WHAT WE DO IS SECRET - Page 105

High Performance and Exotic

slr.jpgThe unusual looking rear of the car in front of us caught Veronique’s attention when we were driving back from Marseille to Toulouse a few weeks ago. I couldn’t figure out what kind of car it was till she said “It has a Mercedes emblem and is written McLaren.” Not to say that I’m too unfashionable to recognize an exotic car, but I haven’t cared about cars since I left my enthusiasm for them behind in Tokyo a long time ago.

McLaren is a racing team based in England, best known as a Formula One constructor. The name brought back memories of the time when Honda engines had completely dominated the F1 scene season after season. I then realized that McLaren had now been using Mercedes engines for some time, and the stunning car in front of us was the byproduct of F1 Grands Prix. As the glorious rear end moved further away from us I was guessing the price – to be around 350 thousand dollars (the actual price is almost half a million!).

After we had lost sight of the glamorous car with a Swiss license plate I asked Veronique an idle question. “Is there a perfume you can compare to that car or Ferrari F40?” I just had in my mind a perfume like a prestigious car with daring style and performance that had combined the most advanced technologies and materials. Veronique’s reply was instant, “No, I don’t think so.” Since there wasn’t anything for me to do in the passenger seat I kept thinking about it… maybe it was an irrelevant comparison… what has a perfume got to do with the word performance if it’s not about higher sales figures with lower manufacturing costs?

I guess we would have to wait for something revolutionary to happen in the fragrance industry before we could catch a sniff of the Mercedes SLR McLaren of perfume, and that’s only going to happen if one of the major fragrance houses starts to “Think Different.”

I hope it will happen one day.

An Interview with Clement Gavarry

clementvideo.jpgFor your enjoyment, here is an interview with Clement Gavarry, a short film by Miss Liz. Clement talks about his source of inspiration, his favorite perfume ingredient and the creation of his that makes him most proud. Personally, I had only one comment running through my head when I was watching the interview…so handsome, so young, so talented! Enjoy!

If you would like to ask Clement a question, please do so in the comments section. He will try to answer some of them in a future post. [by Marina]

An Interview with Laurent Le Guernec

laurentvideo.jpgHere’s a short film starring Laurent, describing a little bit about himself and the way he works.

For whatever reason, I had it in my head he’d be a little different. Not personality-wise really, but when I think of the perfumers working at the big three companies, I always picture them in long white lab coats with their names sewed on the breast… Maybe it’s human nature to mentally uniform people respective to their occupation? Gah, I dunno. And now that I think of it, it IS a little ridiculous to think they’re skulking about all day in work smocks.

Because I knew Laurent and Clement had collaborated on Ms. Parker’s Lovely, I imagined them working together a little like this. Which I suppose would make Marina and I into the Lenny and Squiggy of my loopy scheme, sadly enough.

I clearly haven’t a clue.

So, anyhow… enjoy the interview! If you wish to ask Laurent some brief questions of your own, please leave them in the comments for this post, and he will try to answer some of them in future post.

Nobi, our blogging emcee and the mad genius behind this project, is currently unavailable for the rest of the month. He’s vacationing in a technology-deprived area, like the desert, or the Amish countryside, or my mom’s house (same rotary dial phone for 40 years), and won’t be able to check in here. However, Marina and I will check in as often as we can, and will try to keep house well! [by Katie]

Thursday, August 3, 2006, 6:27 PM.

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© What We Do Is Secret

Clement Gavarry at his lab…

Quiz: There’s a CD player on the desk… what kind of music does Clement listen to most? Select a genre from below and answer in the comment thread.
Alternative, Blues, Chanson, Classical, Country, Dance, Hip-Hop/Rap, Jazz, Latin, Pop, R&B/Soul, Reggae, Rock
The quiz will close when someone answers correctly. The prize will be a scent that’s not on the market.

Prize

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Last Friday I received 3 new mods from Laurent for Katie. They came along with 2 fantastic scents which were not on the market. I had asked Laurent if he could share some of his “secrets” with the winners of the quizzes at Made by Blog, and he was gracious enough not only to agree to it but included one of his best kept secrets.
These two scents make me realize again how great a perfumer Laurent is. [by Nobi]