Probably you have seen this already. No photo will be used in an ad without being digitally retouched today. I thought it was kind of whack when a friend of mine first showed me how he retouched a photo with his Macs for the cover of Vogue Italia some 15 years ago. Most of us won’t care anymore if an image we see is truthful or not.
The campaign for real beauty from Dove delivers another critical commercial called Onslaught. You have to see this one, too.
I haven’t been to Colette for a while, and a recent post in 1000fragrances certainly made me want to check out the store. It’s not surprising to hear that this hip store in Paris has done a good job of building its olfactive identity. After all this is the store in Paris run by an innovative trendsetter ‘sarah’.
Olfactive branding is a relatively new area in the fragrance business… but I see two problems here.
The first issue is whether to scent a space or to launch an olfactive campaign, it doesn’t require tons of fragrance oil to achieve these goals. This is not really a good business for the suppliers. To profit from this new trend the suppliers will need to change their old-fashioned billing system which has been spoiling their clients for many years and be prepared for a new business form. Not an easy thing to do.
Solving the second issue could be even more difficult. Today’s big companies are like young people. They want to be cool. However both fragrance business and its market are uncool, and worst of all, this is contagious – an example: Tom Ford used to be cool, and Estee Lauder wanted to borrow some of his leftover aura. In the beginning of Lauder-Ford alliance, some people in the industry made fun of one of the big bosses at Lauder who was trying to dress like Tom Ford. How does the relationship look today? I think Tom blended in with Estee Lauder so nicely that it’s hard to remember that he had been undeniably cool in the ’90s… will it be possible to change this uncool environment into a cool one, and how? That I don’t know yet.
I’m happy to know that one of Made by Blog’s first projects is still moving forward. I just received two mods from Clement for Marina’s Holy Grail (thanks, Clement). Marina, I will hopefully send them to you on Monday. A limited number of Marina’s new mods are available upon request (sorry, samples will be send only to U.S. addresses).
My all time favorite gets a funky treatment by Taschen.
Art Edition. Una grande storia italiana. Valentino Garavani
Hardcover + Box + 4 signed prints 13 x 17.3 inch, 738 pages, $ 4000.00 (October 2007) Limited to 100 numbered copies, each signed by Valentino Garavani and accompanied by four prints of original drawings
Una grande storia italiana. Valentino Garavani
Hardcover + Box 13 x 17.3 inch, 738 pages, $ 1000.00 (October 2007) Limited to 2,000 numbered copies, each signed by Valentino Garavani