our profession is based on the notion of secrecy

Vodka of the Year

The new campaign by Belvedere Vodka (originally from Poland) owned by LVMH is called “Luxury Reborn.” The celebrities in the campaign are Terry Richardson, Vincent Gallo and RZA. As you can see from the casts in the commercial, this is a niche campaign, and people who don’t get it are unlikely to recognize the campaign.

Thierry Wasser

Thierry Wasser

Thierry Wasser

If you can relate to the short commercial, it’s worth checking out the interview of Vincent Gallo at the Belvedere Vodka’s website. Unfortunately the entire site is Flash, and the navigations is not so good. The interview can be found where it says DISCOVER LUXURY REBORN/THE CAMPAIGN BEHIND THE SCENE after the splash page.

And for those who love perfumes – Sabina Belli, the woman who is interviewing Vincent Gallo, was Dior’s International Marketing Director for Fragrance, Cosmetics and Skincare a few years ago. According to perfumer Thierry Wasser, he was able to complete the scent of Dior Addict in just two and a half months because of Sabina Belli’s inspiring description of what she wanted for the fragrance.

Sex in Design/Design in Sex

Most of you have heard of The Museum of Modern Art in New York. It’s off Fifth Avenue on 53rd street in Manhattan. Have you ever heard of Museum of Sex on FIfth Avenue? I only know about this museum because I used to pass in front of it every week to go to see the shrink few blocks from there. An exhibit called Sex in Design/Design in Sex recently opened at the museum, and will be on view through April 2008.

Museum of Sex
233 Fifth Avenue (@ 27th Street)
New York, New York 10016
(212) 689-6337
Sunday – Friday: 11am – 6:30pm
Saturday: 11am – 8pm

Related Link: Pentagram

Car of the Year


Maserati Gran Tourismo

Striking isn’t it ? Now who would have thought Maserati could have
pulled an amazing thing like this from out of no where. I mean when was
the last time they had a car this good. Hmmm, lets try to remember. Nope
can’t, must have had something to do with the fact that it was before I was

OK so just what exactly makes this car so great. Well just look at it. It’s just
drop dead gorgeous from top to bottom, front to rear. This is the Gisele
Bündchen of cars. You want to touch it, sit on it and well.. just have fun
all day long in it. Heck and who could blame you.

What’s that you say ? It’s bound to be high maintenance. Well no actually.
It’s made with the same love and care that all new Ferrai’s are made with.
What.. you laugh. It’s still Italian and is bound to leave you at the side of
the road stranded just like Gisel would. I beg to differ and I’d even put a
good wager down that your Mercedes would let you down first. So who’s
for boring Teutonic German cars when you can have a sexy Italian that you
can live with everyday of the year. Sign me up for the Maserati… OK wait,
I still need to win the lotto first. Well I can dream can’t I ?


Is Apple the New Braun


For many of you interested in design, Apple is synonymous with cutting edge design. Interesting then is how many of Apple’s products follow the design idea’s from the great Dieter Rams for products of the 60’s and 70’s by Braun. See for yourself. The similarities are striking.

Related Link: Dieter Rams @ designboom

Shu Uemura


Sometimes a person’s death makes his/her accomplishment more impressive. This was the case for me with Shu Uemura who passed away on December 29, 2007. I used to think he was unusual for his generation of Japanese men and thus needed to leave the country to have more freedom.

This year is the 25th anniversary of Shu Uemura’s flagship store in Omotesando, Tokyo. The news of his death carried me back to 25 years ago when I was a young, cocky sculptor who just had graduated from Tokyo Geidai and was working on the first project to design the interior of Tadao Ando’s new building in Osaka. Around the same period I received an opportunity to design the interior of Shu Uemura’s new flagship store in the most trendy district of Tokyo – I simply declined the offer. I was not interested in what Shu Uemura was doing… or to be more precise, I just couldn’t stand the idea of a guy dealing with makeup at that time.

Now that I am selling fragrances (I sometimes don’t understand why I’m doing it), I can relate to Shu Uemura better. I have to admit that the guy was courageous, and what he has achieved is incomparable.


Prada Marfa, 2005


Photo © Lizette Kapre

… one of the few art projects we could remember in the past several years.