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subtle and clever

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who: Saatchi and Saatchi New York
what: Procter & Gamble Head and Shoulders ad

Eugenio Recuenco: Making of Nina Ricci

美大の彫刻科と工芸科専攻の学生なら一度は経験したものに、撮影用の大道具・小道具の制作というアルバイトがありました。雑誌広告やテレビコマーシャルの華やかなイメージからはなかなか想像のつき難い、臭く、埃っぽく、様々の汚れのこびり付いた作業場で、搬入日の朝を迎えるというのが普通でした。撮影終了後、軽トラに粗大ゴミとなってしまった「作品」を積み込み処分するという最後の任務を待ちつつ、スタジオの隅で目を擦りながら、ぼぉっとした頭でこういう撮影現場を眺めたのを懐かしく思います。

The final cut

Get RAD! It’s Terry again, not Thierry.

今回は、『ティエリー』ワッサーではなく、『テリー』リチャードソンのお話。

世界の三大香料企業であるジボダン、IFF、フィルメニッヒは、最も才能のある若手の調香師達を揃えているわけですが、彼等は今ひとつ開拓精神に欠ける印象が受けます。技量と知識に関しては申し分の無い連中ばかりなので、もっと思い切った冒険をしてくれると、香水の世界がずっとエキサイティングになると常日頃思ってるのですが…..

下の三つのビデオの中で、写真界の鬼才テリー・リチャードソンが良い事を言っています。特に三つ目のビデオは、若手調香師達に発破をかけるつもりで掲載しました。詰まる所は、自分の方法論を信じ諦めずにそれを突き進めれば、最初は突拍子もないような事であっても、いつしか周りもそれを認めてくれるようになるということです。

*****

I posted about a campaign called “Luxury Reborn” by Belvedere Vodka (LVMH Group) in February, and the PR for them seems to know that I can’t get enough of Terry Richardson. So here we go…

Terry Richardson is saying some good things in these three short films which have been added to Belvedere’s website recently. Especially in the third film where he speaks about the style of his photography, there is something that many perfumers can learn from if they want to be ‘contemporary’ perfumers. Skill and knowledge come first of course, but moving beyond these ‘basics’ in a radical manner (like the great Sophia Grojsman has done long ago) is what I would like to expect from the younger generation of perfumers today.


“Terry Richardson on Connecting with People”
 


“Terry Richardson on Luxury and Taste”
 


“Terry Richardson on the Snapshot”
 

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Watching American TV commercials is usually like flipping through Vogue US which is a lot less interesting than Vogue Paris, Vogue Italia or Vogue Japon. This new commercial by Ford, however, is quite different.

OK, it’s actually made by Ford of Canada.

Good Hair Day

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A brilliant ad campaign in Mumbai, India. I can see similar ads appearing on the escalators of the shopping malls in the US.

Vodka of the Year

The new campaign by Belvedere Vodka (originally from Poland) owned by LVMH is called “Luxury Reborn.” The celebrities in the campaign are Terry Richardson, Vincent Gallo and RZA. As you can see from the casts in the commercial, this is a niche campaign, and people who don’t get it are unlikely to recognize the campaign.


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If you can relate to the short commercial, it’s worth checking out the interview of Vincent Gallo at the Belvedere Vodka’s website. Unfortunately the entire site is Flash, and the navigations is not so good. The interview can be found where it says DISCOVER LUXURY REBORN/THE CAMPAIGN BEHIND THE SCENE after the splash page.

And for those who love perfumes – Sabina Belli, the woman who is interviewing Vincent Gallo, was Dior’s International Marketing Director for Fragrance, Cosmetics and Skincare a few years ago. According to perfumer Thierry Wasser, he was able to complete the scent of Dior Addict in just two and a half months because of Sabina Belli’s inspiring description of what she wanted for the fragrance.