The new campaign by Belvedere Vodka (originally from Poland) owned by LVMH is called “Luxury Reborn.” The celebrities in the campaign are Terry Richardson, Vincent Gallo and RZA. As you can see from the casts in the commercial, this is a niche campaign, and people who don’t get it are unlikely to recognize the campaign.
If you can relate to the short commercial, it’s worth checking out the interview of Vincent Gallo at the Belvedere Vodka’s website. Unfortunately the entire site is Flash, and the navigations is not so good. The interview can be found where it says DISCOVER LUXURY REBORN/THE CAMPAIGN BEHIND THE SCENE after the splash page.
And for those who love perfumes – Sabina Belli, the woman who is interviewing Vincent Gallo, was Dior’s International Marketing Director for Fragrance, Cosmetics and Skincare a few years ago. According to perfumer Thierry Wasser, he was able to complete the scent of Dior Addict in just two and a half months because of Sabina Belli’s inspiring description of what she wanted for the fragrance.
Sometimes a person’s death makes his/her accomplishment more impressive. This was the case for me with Shu Uemura who passed away on December 29, 2007. I used to think he was unusual for his generation of Japanese men and thus needed to leave the country to have more freedom.
This year is the 25th anniversary of Shu Uemura’s flagship store in Omotesando, Tokyo. The news of his death carried me back to 25 years ago when I was a young, cocky sculptor who just had graduated from Tokyo Geidai and was working on the first project to design the interior of Tadao Ando’s new building in Osaka. Around the same period I received an opportunity to design the interior of Shu Uemura’s new flagship store in the most trendy district of Tokyo – I simply declined the offer. I was not interested in what Shu Uemura was doing… or to be more precise, I just couldn’t stand the idea of a guy dealing with makeup at that time.
Now that I am selling fragrances (I sometimes don’t understand why I’m doing it), I can relate to Shu Uemura better. I have to admit that the guy was courageous, and what he has achieved is incomparable.
Today John Maeda accepted the offer to be the new president of Rhode Island School of Design (RISD), the best art and design school in the US.