Although most Japanese don’t care about fragrances, last end of July, there was an event to announce the launch of Kenzopower at the former Tomyoji Temple in my hometown Naka Ward, Yokohama. Kenya Hara, one of the most prominent creative minds (and my favorite packaging designer) in Japan, worked on the packaging of this new Kenzo fragrance. Interestingly, the focus of the event was mostly on the beautiful bottle, which was basically a duplicate of the iconic sake bottle he designed in 2000. I don’t care how the fragrance smells but love this bottle!

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The founder of A Lab on Fire.

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