{"id":107,"date":"2006-11-29T18:04:12","date_gmt":"2006-11-29T22:04:12","guid":{"rendered":"http:\/\/whatwedoissecret.org\/madebyblog\/2006\/11\/29\/in-response-to-a-question-from-sariah\/"},"modified":"2008-01-06T19:21:25","modified_gmt":"2008-01-06T23:21:25","slug":"in-response-to-a-question-from-sariah","status":"publish","type":"post","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/2006\/11\/in-response-to-a-question-from-sariah\/","title":{"rendered":"In Response to a Question from Sariah"},"content":{"rendered":"

\"labo.jpg\"
\n\u00a9 What We Do Is Secret<\/font><\/p>\n

There is a question from Sariah<\/a> which I want to answer in this post. This is the same question I had when I first stumbled in the fragrance industry – why are the industry’s most talented and creative forces hidden behind the curtain?<\/p>\n

There are mainly two different types of players in the fragrance industry: the clients (i.e. L’Oreal, Estee Lauder, Dior, Calvin Klein, and so many more) and the suppliers (i.e. Firmenich, Givaudan, IFF, and a few more).<\/p>\n

Now, the relationship between these two is not like the one between a fashion designer and his client. If a rich woman orders an haute couture dress from Giorgio Armani Prive, the dress will be saying “I’m Armani!” to the world. Everyone would know Armani’s creativity is woven into the fabric.<\/p>\n

Although the word “supplier” doesn’t imply a serious act of creation, these few major suppliers in the fragrance industry are the true source of creativity. Their scientists develop new molecules, and their perfumers create scents. Things become complicated since their clients are supposed to be the creator of fragrances in the eyes of the consumers. There is another factor which contributes to the complication – there is only a limited number of suppliers that can handle the demands of these clients. As a result, a perfumer will often be working simultaneously for several clients who are competitors. Imagine if the perfumer has a great formula which may set a new trend, and all his clients want it for their new fragrances…<\/p>\n

The perfumers are very much aware of their circumstances and mission. Jacques Cavallier was once quoted as saying, “Our profession is based on the notion of secrecy. We are the temple guardians.”<\/p>\n","protected":false},"excerpt":{"rendered":"

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Well, anyone can become a self-proclaimed perfumer since there's\u2026","rel":"","context":"In "Scent"","block_context":{"text":"Scent","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/category\/perfume\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14171,"url":"https:\/\/www.whatwedoissecret.org\/madebyblog\/2015\/07\/the-mysterious-limited-production-fragrance-house-guided-by-carlos-k\/","url_meta":{"origin":107,"position":4},"title":"The mysterious limited-production fragrance house guided by Carlos K","author":"Carlos K","date":"July 31, 2015","format":false,"excerpt":"via hungertv.com | photo \u00a9 Laura Johnson In a secret location near Marfa, Texas mysterious there is a small perfumery \u2013 a lab \u2013 where fascinating fragrances come to life. Guided by the talent of Mr. Kusubayashi, A Lab On Fire is a limited-production fragrance house built on collaborations with\u2026","rel":"","context":"In "A Lab on Fire"","block_context":{"text":"A Lab on Fire","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/category\/alabonfire\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2910,"url":"https:\/\/www.whatwedoissecret.org\/madebyblog\/2008\/12\/scentsation-2008\/","url_meta":{"origin":107,"position":5},"title":"Scentsation 2008","author":"no.bi","date":"December 31, 2008","format":false,"excerpt":"The best thing happened to the fragrance industry in 2008 was the launch of Gwen Stefani's Harajuku Lovers fragrance collection by Coty Prestige. The Harajuku Lovers collection is: \u30fbnon-pretentious and fun without being gimmicky (there are too many obnoxious niche fragrances these days) \u30fball the scents are nice\/pretty (that's all\u2026","rel":"","context":"In "Scent"","block_context":{"text":"Scent","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/category\/perfume\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/posts\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/comments?post=107"}],"version-history":[{"count":0,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/posts\/107\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/media?parent=107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/categories?post=107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/tags?post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}