{"id":127,"date":"2007-01-08T12:15:13","date_gmt":"2007-01-08T16:15:13","guid":{"rendered":"http:\/\/whatwedoissecret.org\/madebyblog\/2007\/01\/08\/lanvin-symrise\/"},"modified":"2008-06-04T08:31:50","modified_gmt":"2008-06-04T12:31:50","slug":"lanvin-symrise","status":"publish","type":"post","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/2007\/01\/lanvin-symrise\/","title":{"rendered":"Lanvin, Symrise&#8230;"},"content":{"rendered":"<p>This continues from my previous post and also corresponds to <a href=\"http:\/\/whatwedoissecret.org\/madebyblog\/2006\/12\/29\/things-to-keep-an-eye-on-in-2007\/#comment-1307\">a comment by Octavian<\/a> (<a href=\"http:\/\/www.1000fragrances.blogspot.com\/\">1000fragrances<\/a>).  <!--more--><\/p>\n<p><b>In-House Perfumer:<\/b><br \/>\nAn in-house perfumer would be nice for the House of Lanvin, but it will cost too much for their production scale. Considering the scale, Dior will be a great house to have an in-house perfumer, but then it&#8217;s currently owned by LVMH whose priority is to reduce the production costs, and in-house perfumer will be a definite no-no (however, LVMH have lured away a perfumer from Chanel to oversee all the LVMH labels). Just an idea, but it will be interesting to see what happens if an American brand like Ralph Lauren gets an in-house perfumer. It should be a different approach in many ways, but maybe not a bad idea.<\/p>\n<p><b>The Future of Symrise:<\/b><br \/>\nSymrise is big, but weak for two reasons.<br \/>\n&#8211; Lack of clear leadership<br \/>\n&#8211; Not in the core list of big clients<br \/>\n&#8211; Lack of heavyweight perfumers (Maurice Roucel and who else?)<br \/>\nIt seems no one is interested in buying out Symrise, and most likely the company will be sold in pieces.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This continues from my previous post and also corresponds to a comment by Octavian (1000fragrances).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[27],"tags":[],"class_list":["post-127","post","type-post","status-publish","format-standard","hentry","category-perfume"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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As you can see from the casts in the commercial, this is a niche campaign, and people who don't get\u2026","rel":"","context":"In &quot;Scent&quot;","block_context":{"text":"Scent","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/category\/perfume\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/i229.photobucket.com\/albums\/ee34\/shapingroom\/clear.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":192,"url":"https:\/\/www.whatwedoissecret.org\/madebyblog\/2007\/06\/whos-who-perfumer-directory\/","url_meta":{"origin":127,"position":3},"title":"Who&#8217;s Who &#8211; Perfumer Directory","author":"no.bi","date":"June 16, 2007","format":false,"excerpt":"There's one thing I have been thinking about for a while to make perfumers' identities more visible. The idea came up as I began to hear some perfumers being unhappy only to find their names in a motley list of perfumers in the web. I think it's not a bad\u2026","rel":"","context":"In &quot;Scent&quot;","block_context":{"text":"Scent","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/category\/perfume\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":394,"url":"https:\/\/www.whatwedoissecret.org\/madebyblog\/2008\/05\/its-terry-again-not-thierry\/","url_meta":{"origin":127,"position":4},"title":"Get RAD! It&#8217;s Terry again, not Thierry.","author":"no.bi","date":"May 21, 2008","format":false,"excerpt":"\u4eca\u56de\u306f\u3001\u300e\u30c6\u30a3\u30a8\u30ea\u30fc\u300f\u30ef\u30c3\u30b5\u30fc\u3067\u306f\u306a\u304f\u3001\u300e\u30c6\u30ea\u30fc\u300f\u30ea\u30c1\u30e3\u30fc\u30c9\u30bd\u30f3\u306e\u304a\u8a71\u3002 \u4e16\u754c\u306e\u4e09\u5927\u9999\u6599\u4f01\u696d\u3067\u3042\u308b\u30b8\u30dc\u30c0\u30f3\u3001IFF\u3001\u30d5\u30a3\u30eb\u30e1\u30cb\u30c3\u30d2\u306f\u3001\u6700\u3082\u624d\u80fd\u306e\u3042\u308b\u82e5\u624b\u306e\u8abf\u9999\u5e2b\u9054\u3092\u63c3\u3048\u3066\u3044\u308b\u308f\u3051\u3067\u3059\u304c\u3001\u5f7c\u7b49\u306f\u4eca\u3072\u3068\u3064\u958b\u62d3\u7cbe\u795e\u306b\u6b20\u3051\u308b\u5370\u8c61\u304c\u53d7\u3051\u307e\u3059\u3002\u6280\u91cf\u3068\u77e5\u8b58\u306b\u95a2\u3057\u3066\u306f\u7533\u3057\u5206\u306e\u7121\u3044\u9023\u4e2d\u3070\u304b\u308a\u306a\u306e\u3067\u3001\u3082\u3063\u3068\u601d\u3044\u5207\u3063\u305f\u5192\u967a\u3092\u3057\u3066\u304f\u308c\u308b\u3068\u3001\u9999\u6c34\u306e\u4e16\u754c\u304c\u305a\u3063\u3068\u30a8\u30ad\u30b5\u30a4\u30c6\u30a3\u30f3\u30b0\u306b\u306a\u308b\u3068\u5e38\u65e5\u9803\u601d\u3063\u3066\u308b\u306e\u3067\u3059\u304c..... \u4e0b\u306e\u4e09\u3064\u306e\u30d3\u30c7\u30aa\u306e\u4e2d\u3067\u3001\u5199\u771f\u754c\u306e\u9b3c\u624d\u30c6\u30ea\u30fc\u30fb\u30ea\u30c1\u30e3\u30fc\u30c9\u30bd\u30f3\u304c\u826f\u3044\u4e8b\u3092\u8a00\u3063\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u4e09\u3064\u76ee\u306e\u30d3\u30c7\u30aa\u306f\u3001\u82e5\u624b\u8abf\u9999\u5e2b\u9054\u306b\u767a\u7834\u3092\u304b\u3051\u308b\u3064\u3082\u308a\u3067\u63b2\u8f09\u3057\u307e\u3057\u305f\u3002\u8a70\u307e\u308b\u6240\u306f\u3001\u81ea\u5206\u306e\u65b9\u6cd5\u8ad6\u3092\u4fe1\u3058\u8ae6\u3081\u305a\u306b\u305d\u308c\u3092\u7a81\u304d\u9032\u3081\u308c\u3070\u3001\u6700\u521d\u306f\u7a81\u62cd\u5b50\u3082\u306a\u3044\u3088\u3046\u306a\u4e8b\u3067\u3042\u3063\u3066\u3082\u3001\u3044\u3064\u3057\u304b\u5468\u308a\u3082\u305d\u308c\u3092\u8a8d\u3081\u3066\u304f\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002 \uff0a\uff0a\uff0a\uff0a\uff0a I posted about a campaign called \u201cLuxury Reborn\u201d by Belvedere Vodka (LVMH Group) in February, and the PR for them seems to know that I can't get enough of Terry Richardson. So here we go... Terry Richardson is saying some good things in these three short\u2026","rel":"","context":"In &quot;\u8abf\u9999\u5e2b\/\u30d1\u30d5\u30e5\u30fc\u30de\u30fc&quot;","block_context":{"text":"\u8abf\u9999\u5e2b\/\u30d1\u30d5\u30e5\u30fc\u30de\u30fc","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/category\/%e8%aa%bf%e9%a6%99%e5%b8%ab%e3%83%91%e3%83%95%e3%83%a5%e3%83%bc%e3%83%9e%e3%83%bc\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/i229.photobucket.com\/albums\/ee34\/shapingroom\/clear.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":375,"url":"https:\/\/www.whatwedoissecret.org\/madebyblog\/2008\/05\/perfumers%ef%bc%88%e8%aa%bf%e9%a6%99%e5%b8%ab%e3%81%ae%e4%bb%b2%e9%96%93%e9%81%94%ef%bc%89\/","url_meta":{"origin":127,"position":5},"title":"Perfumers\uff08\u8abf\u9999\u5e2b\u306e\u4ef2\u9593\u9054\uff09","author":"no.bi","date":"May 7, 2008","format":false,"excerpt":"\u79c1\u306e\u69d8\u3005\u306a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u53c2\u753b\u3057\u3066\u304f\u308c\u305f\u9999\u6c34\u8abf\u9999\u5e2b\u9054\uff08\u30d5\u30a1\u30a4\u30f3\u30d5\u30ec\u30b0\u30e9\u30f3\u30b9 \u30d1\u30d5\u30e5\u30fc\u30de\u30fc\uff09\u306e\u4e2d\u3067\u3001\u7279\u306b\u304a\u6c17\u306b\u5165\u308a\u306e\uff16\u4eba\u306e\u8abf\u9999\u5e2b\u9054\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u3001\u500b\u4eba\u7684\u306a\u611f\u60f3\u3092\u6c42\u3081\u3089\u308c\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u4eca\u65e5\u3061\u3087\u3046\u3069\uff12\u5e74\u632f\u308a\u306b\u305d\u306e\u8a18\u4e8b\u3092\u76ee\u306b\u3057\u305f\u306e\u3067\u3001\u6539\u3081\u3066\u8aad\u307f\u8fd4\u3057\u3066\u307f\u305f\u3068\u3053\u308d\u3001\u5272\u3068\u7684\u3092\u5c04\u305f\u3053\u3068\u3092\u8a00\u3063\u3066\u3044\u308b\u306a\u3068\u3001\u3072\u3068\u308a\u3067\u7b11\u3063\u3066\u3057\u307e\u3044\u307e\u3057\u305f\u3002\u82f1\u8a9e\u3067\u3059\u304c\u3001\u8f9e\u66f8\u3092\u4f7f\u3063\u305f\u308a\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u6a5f\u68b0\u7ffb\u8a33\u3092\u4f7f\u3063\u3066\u8aad\u3093\u3067\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u4e16\u754c\u3092\u821e\u53f0\u306b\u3057\u3066\u9999\u6c34\u3092\u4f5c\u3063\u3066\u3044\u304d\u305f\u3044\u3068\u3044\u3046\u65b9\u3002\u3002\u3002\u3053\u308c\u304b\u3089\u307e\u3060\u66ab\u304f\u306f\u3001\u672c\u5834\u306e\u9999\u6c34\u696d\u754c\u306e\u4ed5\u4e8b\u306b\u95a2\u308f\u308b\u70ba\u306b\u306f\u3001\u82f1\u8a9e\u3068\u30d5\u30e9\u30f3\u30b9\u8a9e\u304c\u4e2d\u5fc3\u306b\u7269\u4e8b\u304c\u9032\u3093\u3067\u3044\u304f\u74b0\u5883\u306b\u8eab\u3092\u6295\u3058\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3001\u3068\u3044\u3046\u4e8b\u306f\u899a\u609f\u3057\u3066\u304a\u3044\u305f\u65b9\u304c\u826f\u3044\u3067\u3057\u3087\u3046\u3002 \uff0a\uff0a\uff0a\uff0a\uff0a Exactly two years ago, I was asked by someone to describe each perfumer I had worked with. Have my views changed in two years? Not really. \u30bd\u30d5\u30a3\u30a2\u30fb\u30b0\u30ed\u30b9\u30de\u30f3\uff0fSophia Grojsman - There are so many things that I want to say about her. The article on Sophia in the\u2026","rel":"","context":"In &quot;Scent&quot;","block_context":{"text":"Scent","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/category\/perfume\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/posts\/127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/comments?post=127"}],"version-history":[{"count":0,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/posts\/127\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/media?parent=127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/categories?post=127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/tags?post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}