{"id":14001,"date":"2015-06-09T08:34:57","date_gmt":"2015-06-09T12:34:57","guid":{"rendered":"http:\/\/www.whatwedoissecret.org\/madebyblog\/?p=14001"},"modified":"2015-06-09T08:34:57","modified_gmt":"2015-06-09T12:34:57","slug":"virgule-cape-town","status":"publish","type":"post","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/2015\/06\/virgule-cape-town\/","title":{"rendered":"Virgule, Cape Town"},"content":{"rendered":"
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VIRGULE, a new lifestyle space in Claremont, challenges preconceptions of fashion and retail while inviting you to come along on the exciting journey. The space, owned by Marinda Lakhnati, is like nothing seen before in South Africa.<\/p>\n

Avant garde shoes dangle from the ceiling, bespoke handbags of the highest quality leather beg to be fondled and sunglasses with a sense of humour call out for attention.<\/p><\/blockquote>\n

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Virgule is French for comma, explains Marinda, “The comma marks a pause in a sentence and opens the door to all possible developments. In essence, it gives life and rythm. The comma is usually associated with a breath in time and our stage is designed to allow our customers to pause and experience something unique.”<\/p>\n

With many years experience in fashion, marketing and retail, opening a high-end store has always been Marinda\u2019s dream. Living in Europe with her French husband and son is what ignited Marinda\u2019s passion for stylish lifestyle products of the highest craftsmanship and creative design. For two years she assisted a Swiss designer in her leather atelier in Geneva where she was initiated to the complex art of designing and creating hand bags.
\n“I\u2019ve always wanted to create a space for discerning women. When we came back, I realised that my home country was the ideal place to give birth to this.”<\/p><\/blockquote>\n

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The space is light and bright, open and airy, giving the bags and shoes, both classic and trendy, space to breathe. For the design of the space, Marinda teamed up with Johannesburg artist and jewellery designer Alheit Str\u00f6h, whose unique pieces are also stocked.<\/p>\n

Steel beams run the length of the ceiling, which allow ropes and bars to be suspended. The entire look of the store can be changed in a moment by inserting a pin or adding another and allowing it to be transformed like a gallery or museum. Copper, the hot metal of the moment, provides the perfect surface to rest a pair of quirky heels.<\/p>\n

“The space has to be edgy, international, original. Every element was thought through. We want a space that changes. It is not pretentious. Steel is honest,” Marinda says.<\/p>\n

With this in mind, the copper was intentionally left unsealed so over time it will oxidise and change colour. VISI magazine refers to Virgule to a “swanky European store” and says of the space, “Now, imagine gorgeous French pumps and platform sneakers dangling from copper hooks and a range of sexy French sunglasses perched on laser-cut shelves. Imagine a bespoke metal table with two whimsical cups and saucers arranged on top. Imagine the surprise when it\u2019s all changed tomorrow.”<\/p><\/blockquote>\n

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Marinda carefully selects the brands carried in the store from the well-known to the up-and-coming. It is important to her that the products are made in the European style centres of Italy and France.
\nFootwear brands stocked include Polini, Costume National, MM6 by Maison Martin Margiela, Fausto Santini, Vicmatie, Puro, Stephen Venezia, and sneakers by Candice Cooper and YAB.
\nShe describes them as tongue in cheek, avant garde with a little twist.
\nIt is her intention for every person who walks into the space to enjoy the experience.<\/p>\n

“We like them to take their time. For me, time and space are luxury. I want people to walk in and take the breaths they are supposed to take to relax; to sit back and get inspired and surprised. It is not just about a transaction, it is more about exchange and connection.”<\/p>\n

Shoes are served to customers in an elaborate ritual like an order from the most decadent tea trolley.
\nThe store also houses Marinda’s “coups de coeur” ( as she calls them ), these are original objects that she sources during her trips and that she believes are relevant to the “Virgule women.” <\/p>\n

“I believe women should dress from the feet up. Your day starts with the shoes you are wearing today, based on what you are doing today. And then comes the rest. It is my life philosophy. You always start from the bottom, it is a bottom up approach.”<\/p><\/blockquote>\n

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photos \u00a9 Virgule<\/b><\/span><\/p>\n

As they say in French “entrez dans la dance!”, get on the dancing floor! It is time to really experience something different, make this stage yours.<\/p>\n

Virgule
\n16 Cavendish St
\nClaremont 7708
\nSouth Africa
\n+27 21 671 1423<\/b><\/p><\/blockquote>\n

WWDIS<\/a> JEAN-MARC CHAILLAN<\/a> S-Perfumes<\/a> SPerfume<\/a> S-Perfume<\/a> Alberto Morillas<\/a> Monoscent G – Urban Outfitters<\/a> ONE NIGHT IN RIO<\/a> A LAB ON FIRE Perfumes<\/a> DOMINIQUE ROPION<\/a> A LAB ON FIRE Navigation<\/a> olfactory art<\/a><\/font><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

VIRGULE, a new lifestyle space in Claremont, challenges preconceptions of fashion and retail while inviting you to come along on the exciting journey. The space, owned by Marinda Lakhnati, is like nothing seen before in South Africa. Avant garde shoes dangle from the ceiling, bespoke handbags of the highest quality leather beg to be fondled […]<\/p>\n","protected":false},"author":74,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26,76],"tags":[],"class_list":["post-14001","post","type-post","status-publish","format-standard","hentry","category-design","category-travel"],"yoast_head":"\nVirgule, Cape Town<\/title>\n<meta name=\"description\" content=\"Virgule, Cape Town\" \/>\n<meta name=\"robots\" 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Called the Bracketed Space House, the residence is located on a sloped\u2026","rel":"","context":"In "Architecture"","block_context":{"text":"Architecture","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/category\/architecture\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15626,"url":"https:\/\/www.whatwedoissecret.org\/madebyblog\/2011\/05\/andy-warhol-space\/","url_meta":{"origin":14001,"position":2},"title":"Andy Warhol – Space","author":"Mackenzie Reilly","date":"May 14, 2011","format":false,"excerpt":"Andy Warhol, 'Perfume Bottles' (Halston Campaign), 1979 \u00a0 \"Another way to take up more space is with perfume. I really love wearing perfume.\" -Andy Warhol It's funny to think about perfume as 'taking up space,' but it really does.\u00a0 Scent, of course, can infiltrate space faster than anything solid -\u2026","rel":"","context":"In "Mackenzie Reilly"","block_context":{"text":"Mackenzie Reilly","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/category\/mackenzie-reilly\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15855,"url":"https:\/\/www.whatwedoissecret.org\/madebyblog\/2016\/06\/space-change-charting-peculiarity-japanese-houses\/","url_meta":{"origin":14001,"position":3},"title":"The space of change: charting the peculiarity of Japanese houses","author":"Team","date":"June 28, 2016","format":false,"excerpt":"via wallpaper.com The Japanese housing market is a peculiar phenomenon. Unlike homes in Western nations, Japanese residences depreciate rapidly in value over time. As argued by economists Richard Koo and Masaya Sasaki in a 2008 report, a typical home loses all economic value within 15 years of being built. Houses,\u2026","rel":"","context":"In "Architecture"","block_context":{"text":"Architecture","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/category\/architecture\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3190,"url":"https:\/\/www.whatwedoissecret.org\/madebyblog\/2009\/02\/vanguard-way\/","url_meta":{"origin":14001,"position":4},"title":"Vanguard Way","author":"Carlos K","date":"February 2, 2009","format":false,"excerpt":"Here's, once again, a house in Dallas, Texas. \u6628\u5e7412\u6708\u306b\u3001\u30c6\u30ad\u30b5\u30b9\u5dde\u30c0\u30e9\u30b9\u306e\u300c\u30bb\u30ec\u30d6\u306a\u304a\u5bb6\u300d\u3092\u7d39\u4ecb\u3057\u305f\u304c\u3001\u4eca\u56de\u306f\u305d\u306e\u534a\u5206\u3050\u3089\u3044\u306e\u5927\u304d\u3055\u306e\u5bb6...\u305d\u308c\u3067\u3082\u6771\u4eac\u4eba\u306e\u3042\u305f\u3057\u306b\u3083\u3001\u3082\u3066\u3042\u307e\u3057\u3066\u3057\u307e\u3044\u305d\u3046\u306a\u5927\u304d\u3055\u3060\u3002\uff08\u4e0b\u5442\uff09 \u00a0 Project: Vanguard Way Architecture Firm: Morrison Seifert Murphy Architect: Lionel Morrison, FAIA Size 2700 sq. ft. Location: Urban Reserve, Dallas, Texas This was the first house completed in new Dallas neighborhood devoted entirely to Modernism. As our clients were the\u2026","rel":"","context":"In "Architecture"","block_context":{"text":"Architecture","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/category\/architecture\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/whatwedoissecret.org\/madebyblog\/wp-content\/uploads\/2009\/02\/vanguard0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9731,"url":"https:\/\/www.whatwedoissecret.org\/madebyblog\/2010\/10\/staging-space-scenic-interiors-and-spatial-experiences\/","url_meta":{"origin":14001,"position":5},"title":"Staging Space: Scenic Interiors and Spatial Experiences","author":"no.bi","date":"October 13, 2010","format":false,"excerpt":"Editors: S. Ehmann, L. Feireiss, R. Klanten Release Date: October 2010 Price: \u20ac44,00 | $69.00 | \u00a340,00 Format: 24 \u00d7 30 cm Features: 240 Pages, full color, hardcover ISBN: 978-3-89955-316-1 \u00bb PREVIEW THE BOOK HERE","rel":"","context":"In "Architecture"","block_context":{"text":"Architecture","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/category\/architecture\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/posts\/14001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/comments?post=14001"}],"version-history":[{"count":0,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/posts\/14001\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/media?parent=14001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/categories?post=14001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/tags?post=14001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}