{"id":15630,"date":"2011-05-10T07:57:58","date_gmt":"2011-05-10T11:57:58","guid":{"rendered":"https:\/\/www.whatwedoissecret.org\/madebyblog\/?p=15630"},"modified":"2016-05-09T13:52:38","modified_gmt":"2016-05-09T17:52:38","slug":"monocle-scent-one-hinoki","status":"publish","type":"post","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/2011\/05\/monocle-scent-one-hinoki\/","title":{"rendered":"Monocle Scent One: Hinoki"},"content":{"rendered":"

Comme des Gar\u00e7ons, the avant garde Japanese fashion house founded by Rei Kawakubo has curated a fragrance, Monocle Scent One: Hinoki<\/em>, (available in EdT and as a candle) with Monocle, a premium media brand with a focus on global affairs, business, style, culture and design.<\/p>\n

\"\"\"\"\"\"<\/p>\n

The Comme des Gar\u00e7ons label was founded on an aggression against the dominant global culture, with a punk aesthetic, spanning class lines and challenging the notions of beauty in a traditional sense.<\/em><\/span><\/h6>\n

The Hinoki tree, a type of Japanese cypress, is a surprisingly ubiquitous wood (and scent) throughout Japan.\u00a0 Due to its rot-resistant properties, Hinoki is commonly used in the construction of Japanese shrines, temples, baths, outdoor bus stops, and even ping-pong paddles.\u00a0 For many Japanese, the sweet, woody-herbal scent is instantly recognizable and often nostalgic.<\/p>\n

\"\"
\nCharles Ray, Hinoki, 2007<\/span>
\n <\/font><\/span>
\nDesigned by perfumer Antoine Maisondieu, Monocle Scent One: Hinoki<\/em> is truly striking.\u00a0 Its first impression has a tight, woody, herbal effect \u2013 cooling with a piney-camphoraceous quality.\u00a0 Cedar and cypress mix with oakmoss, and a contrast exists between hard, icy green lines and the rather warm, sweet effect of polished blonde woods.<\/p>\n

\"\"<\/p>\n

As if wiping steam off a plate glass window, the fragrance opens into a beautiful expanse, with a purity that recalls still, glassy fresh water \u2013 I emphasize fresh<\/em> water as it is not at all aquatic.\u00a0 The design of this fragrance was inspired by the woody smell of Japanese ofuro (bathhouses) and Scandinavian forests.<\/p>\n

In my opinion, they\u2019ve hit the nail on the head perfectly here.<\/p>\n

There is something soothing – almost meditative – about this fragrance, recalling clear skies and calm arctic evenings. \u00a0 Maybe a result of the slightly medicinal effect of camphor, perhaps from the soft laundry-like scent of Iso E Super (used to impart woody notes, and often used in detergents).\u00a0 Either way, Monocle Scent One: Hinoki<\/em> feels like fresh snow in an infinite forest, hushed by the warmth of powder-soft cashmere.\u00a0 The dry down presents an earthy-smokiness – an extinguished campfire with a touch of incense.<\/p>\n

\"\"<\/p>\n

To top it off, the strong lines and minimal woods are a nice olfactive nod to Monocle\u2019s visual and philosophical aesthetic:\u00a0 Clean and to the point, yet complex, interesting, and truly international.<\/p>\n

\"\"<\/p>\n

Set foot in the Monocle shop on Hudson Street in Manhattan\u2019s West Village, and the scent of Hinoki<\/em> will envelop you.\u00a0 For many it\u2019s just a pleasant aroma, but for some, the smell conjures up powerful memories – some easier to place than others.\u00a0 One customer had trouble placing the fragrance until he realized the bus stop at which he waited for seventeen years of his life was constructed of Hinoki wood.\u00a0 Others recognize the scent from ofuro, wooden Japanese baths, like the ones at Kyoto\u2019s uber-luxurious, centuries-old Tawaraya hotel, where the fragrance was inspired.<\/p>\n

Scent as a common thread between people, cutting through socioeconomic boundaries and binding citizens of the same homeland.\u00a0 Sweet, isn\u2019t it?<\/p>\n

 <\/div>\n
 <\/div>\n","protected":false},"excerpt":{"rendered":"

Comme des Gar\u00e7ons, the avant garde Japanese fashion house founded by Rei Kawakubo has curated a fragrance, Monocle Scent One: Hinoki, (available in EdT and as a candle) with Monocle, a premium media brand with a focus on global affairs, business, style, culture and design. The Comme des Gar\u00e7ons label was founded on an aggression […]<\/p>\n","protected":false},"author":282,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[118],"tags":[],"class_list":["post-15630","post","type-post","status-publish","format-standard","hentry","category-mackenzie-reilly"],"yoast_head":"\nMonocle Scent One: Hinoki - WHAT WE DO IS SECRET<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.whatwedoissecret.org\/madebyblog\/2011\/05\/monocle-scent-one-hinoki\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monocle Scent One: Hinoki - WHAT WE DO IS SECRET\" \/>\n<meta property=\"og:description\" content=\"Comme des Gar\u00e7ons, the avant garde Japanese fashion house founded by Rei Kawakubo has curated a fragrance, Monocle Scent One: Hinoki, (available in EdT and as a candle) with Monocle, a premium media brand with a focus on global affairs, business, style, culture and design. 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Jacques had been in Japan a few times to work with Issey\u2026","rel":"","context":"In "Scent"","block_context":{"text":"Scent","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/category\/perfume\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1399,"url":"https:\/\/www.whatwedoissecret.org\/madebyblog\/2008\/10\/olivier-polges-kenzopower\/","url_meta":{"origin":15630,"position":2},"title":"Olivier Polge’s Kenzopower","author":"no.bi","date":"October 8, 2008","format":false,"excerpt":"My generation of Japanese men tend to think fragrances are for women. I believe it's the same mentality that makes hard-core surfers in Southern California frown on guys wearing cologne (Brahs in Hawaii use it, but that's another story). I have to make an exception. For the first time in\u2026","rel":"","context":"In "Scent"","block_context":{"text":"Scent","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/category\/perfume\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3380,"url":"https:\/\/www.whatwedoissecret.org\/madebyblog\/2009\/02\/high-fashion-building-materials\/","url_meta":{"origin":15630,"position":3},"title":"High Fashion Polymer","author":"no.bi","date":"February 20, 2009","format":false,"excerpt":"Photo \u00a9 Sacr\u00e9 Nobi \u00a0 The use of fragrances in plastics is on the increase globally. From storage containers, beverage bottles, to toys, many plastics are infused with fragrances even when we don't notice. In my opinion, this only works when the level of fragrance is almost undetectable. (forget about\u2026","rel":"","context":"In "Architecture"","block_context":{"text":"Architecture","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/category\/architecture\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15623,"url":"https:\/\/www.whatwedoissecret.org\/madebyblog\/2011\/05\/the-scent-of-prayer\/","url_meta":{"origin":15630,"position":4},"title":"The Scent of Prayer","author":"Mackenzie Reilly","date":"May 14, 2011","format":false,"excerpt":"The lama sighed and shrank into himself, a dingy, shapeless mass. In the pauses of their talk they could hear the low droning - 'Om mane pudme hum! Om mane pudme hum!' - and the thick click of the wooden rosary beads. -Kim, Rudyard Kipling These prayer beads are called\u2026","rel":"","context":"In "Mackenzie Reilly"","block_context":{"text":"Mackenzie Reilly","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/category\/mackenzie-reilly\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":151,"url":"https:\/\/www.whatwedoissecret.org\/madebyblog\/2007\/03\/numero-tokyo-1-april-2007\/","url_meta":{"origin":15630,"position":5},"title":"Num\u00e9ro TOKYO #1 April 2007","author":"no.bi","date":"March 6, 2007","format":false,"excerpt":"There is a four page interview\/article about me, my art, Made by Blog, S-Perfumes... in the inaugural issue of the Japanese version of Num\u00e9ro :D","rel":"","context":"In "Misc."","block_context":{"text":"Misc.","link":"https:\/\/www.whatwedoissecret.org\/madebyblog\/category\/for-your-eyes-only\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/posts\/15630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/users\/282"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/comments?post=15630"}],"version-history":[{"count":5,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/posts\/15630\/revisions"}],"predecessor-version":[{"id":15635,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/posts\/15630\/revisions\/15635"}],"wp:attachment":[{"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/media?parent=15630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/categories?post=15630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whatwedoissecret.org\/madebyblog\/wp-json\/wp\/v2\/tags?post=15630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}