There is something striking about the image below…
It reminds me of a fragrance that perfumer Loc Dong was working on for S-Perfume® more than a year ago. You may not have heard about Loc Dong yet, but his recent achievement is compared to that of Jacques Cavallier when L’Eau d’Issey was created. Naturally, other suppliers are now waiting for a chance to lure Loc from IFF.
I have a sweet spot for Loc Dong for many reasons, but the biggest reason is simply because he’s a god damn Asian. Loc often said to me, “I want women to feel beautiful when they wear my fragrance.” His simple statement is very powerful, just like this stunning beauty in a white ao dai.
So, why didn’t we finish the fragrance? Well, I thought his great mods should fall into the hands of L’Oreal or P&G one day, and not in mine. Loc Dong’s fragrances should be appreciated by as many women as possible, and they are simply not meant for niche markets.