“Notre métier est basé sur cette notion de secret.”   [Our profession is based on the notion of secrecy.]

— Jacques Cavallier, famed perfumer

 

Inspired by all the secrets perfumers keep, the name What We Do Is Secret® started as a DBA for our sculpture studio in 2005. We then launched a namesake blog devoted to the art and science of perfumes. Over time I moved into writing about architecture, one of my greatest passions and constant source of inspiration.

What We Do Is Secret® is now the umbrella name of the commercially available scents we’ve been making since 2000. These scents have turned into perfume brands known as S-perfume®, A Lab on Fire® and Monoscent®.

Visit our online store to learn more about these fragrances: wwd.is

∞NFS

RELATED ARTICLE: Blog Offers Behind-the-Scenes Look at Fragrance Creation (WWD, Feb 23, 2007)