ミュンヘンのマルチデザイン事務所 designliga が、インテリアだけでなく、メニューから CI に至る全てをデザインした『Das Neue Kubitscheck』というカフェ。.
“GIVE BACK THAT GATEAU, GRANNY!!!”
Armin Stegbauer: punk, Greenpeace activist and cafe owner, on a mission from the heart. His aim: to free cakes and gateaux from their years of imprisonment behind the bars of crocheted doilies, cologne and dusty Sunday tradition. Stegbauer, saviour of “Cafe Kubitscheck” in Waldfriedhofstrasse, a traditional Munich confectioner’s from the 1950s, has made it his goal to revamp the confectioner’s tradition for the modern age. But not without taking on board some endearing aspects of Germany’s confectionery culture that are worthy of preservation. One route to his goal is the campaign “Torte an anderen Orten” [“Gateaux On the Go”], exhibitions at unexpected locations in collaboration with artists, creative minds and lateral thinkers of all kinds. Stegbauer’s mission statement expresses the uncompromising quality standards he applies to his products: Fuck the Backmischung! [Fuck the Cake Mix!]
A district with history as the new home of the movement. Munich’s Westend district houses a cross-section of social classes, all of whom leave their mark. Migrant workers, intelligentsia, students and tradespeople, coexisting in mutual understanding and respect.
Design packaging for the movement.
– Corporate Identity
– Interior Design
“Tell me what music you listen to, and I’ll tell you who you are” was among the principles that served as a blueprint, starting-point and road-map for the look and feel of the campaign and for the subsequent implementation of “Das Neue Kubitscheck” (The New Kubitscheck).
Multifaceted and dynamic. Free from rigid frameworks or visual museum pieces. The corporate design needs to be vibrant, in a state of permanent flux and change, adapting to developments instead of compelling alignment. The focus is the statement “Fuck the Backmischung”, as the journal, menu and mouthpiece of the movement.
Who is designliga?
designliga is a multidisciplinary design company based in Munich. Founded in 1998, today we are a team of 15 experienced designers, consultants and interior designers.
What does designliga do?
Our work focuses on the analytical development of ideas.
We feel, think and work across disciplines.
We take pride in being responsible for the appearance of the Bavarian Broadcasting Association´s ”ON3″ youth brand.
We design and implement communication projects for fashion labels including Marc O’Polo and CAMPUS by Marc O’Polo, specialising in the trade and brand marketing sector. In addition, we develop lookbooks and order booklets for adidas originals.
We designed the first flagship store for the British fashion label Bench in Berlin and are implementing POS and shop in shop concepts for the Richemont brands Cartier, Panerai, Baume Et Mercier and IWC Schaffhausen.
In addition to the design and implementation of gallery projects, hair-dressing salons, restaurants and trade fair stands, we develop scripts for music videos.
What are designliga’s strenghts?
We develop, design, implement and realise projects in the sectors of Communication- & Interior Design
Why choose designliga?
designliga is a creative company.
But many other companies can claim this for themselves.
The difference, however, is not whether creativity exists but how it is used. For us, creativity is a means to an end.
We develop clear and relevant solutions with high-quality content and design. We feel, think and work across disciplines between strategy, communication and design. From the development of large, complex identity programmes to small-scale individual independent projects, we share a great passion for what we do.
Energetic, multi-talented and with a high degree of visual imagination. Our enthusiasm is the driving force, our design is appropriate and our solutions are tailored to the objective at hand. We search and research purposefully, with our eyes on our goal and our minds open.