The new campaign by Belvedere Vodka (originally from Poland) owned by LVMH is called “Luxury Reborn.” The celebrities in the campaign are Terry Richardson, Vincent Gallo and RZA. As you can see from the casts in the commercial, this is a niche campaign, and people who don’t get it are unlikely to recognize the campaign.
If you can relate to the short commercial, it’s worth checking out the interview of Vincent Gallo at the Belvedere Vodka’s website. Unfortunately the entire site is Flash, and the navigations is not so good. The interview can be found where it says DISCOVER LUXURY REBORN/THE CAMPAIGN BEHIND THE SCENE after the splash page.
And for those who love perfumes – Sabina Belli, the woman who is interviewing Vincent Gallo, was Dior’s International Marketing Director for Fragrance, Cosmetics and Skincare a few years ago. According to perfumer Thierry Wasser, he was able to complete the scent of Dior Addict in just two and a half months because of Sabina Belli’s inspiring description of what she wanted for the fragrance.
Striking isn’t it ? Now who would have thought Maserati could have
pulled an amazing thing like this from out of no where. I mean when was
the last time they had a car this good. Hmmm, lets try to remember. Nope
can’t, must have had something to do with the fact that it was before I was
OK so just what exactly makes this car so great. Well just look at it. It’s just
drop dead gorgeous from top to bottom, front to rear. This is the Gisele
Bündchen of cars. You want to touch it, sit on it and well.. just have fun
all day long in it. Heck and who could blame you.
What’s that you say ? It’s bound to be high maintenance. Well no actually.
It’s made with the same love and care that all new Ferrai’s are made with.
What.. you laugh. It’s still Italian and is bound to leave you at the side of
the road stranded just like Gisel would. I beg to differ and I’d even put a
good wager down that your Mercedes would let you down first. So who’s
for boring Teutonic German cars when you can have a sexy Italian that you
can live with everyday of the year. Sign me up for the Maserati… OK wait,
I still need to win the lotto first. Well I can dream can’t I ?