Probably you have seen this already. No photo will be used in an ad without being digitally retouched today. I thought it was kind of whack when a friend of mine first showed me how he retouched a photo with his Macs for the cover of Vogue Italia some 15 years ago. Most of us won’t care anymore if an image we see is truthful or not.
The campaign for real beauty from Dove delivers another critical commercial called Onslaught. You have to see this one, too.
In brief, this short film is so Tokyo – it’s almost too good for an ad. I haven’t smelled the fragrance but am pretty sure that it isn’t anywhere near this level.
Oh, and ladies (and some gents), if you encounter a young caucasian male in a trendy part of Tokyo, he will likely be as handsome as the “gaijin” in this film. If he is driving a car, it could be a sporty Mercedes or a red Ferrari.
The 2007 WPC (I’m not speaking about the World Powerlifting Congress here.) kicked off yesterday in Cannes, France. Despite the fact that nothing is happening here these days (by the way, has anyone seen or heard from Katie lately?), there are more visitors to the blog this week, maybe thanks to Perfumer & Flavorist magazine. For those who are attending the event, there’s not much here for your noses to feast on, but here’s something for your eyes.
(Warning: The following has nothing to do with perfume.)
When we were young, my brothers back in Tokyo used to make fun of my obsession with “Fifty-year storm” which I actually experienced (in the ocean) one year during the typhoon season and still remember as the most life threatening experience. I’ve always lived in big cities and never imagined living elsewhere, but Life in New York City could be quite boring sometimes. There are no earthquakes or typhoons here. This is not to say that I miss some life-threatening natural phenomena, but I don’t want to lose proximity to our vulnerability to nature’s forces.
Is this extreme or stupid? Maybe both. This kind of explosive craziness exists even in the world of high fashion, but I don’t find it in the world of perfume.
(Don’t worry, nobody got hurt. This is an ad by Saatchi and Saatchi for Quicksilver.)
Gee, Clement and Laurent are busier than ever (new launches are showing no sign of slowing down…), and I don’t even get to speak to them these days But don’t worry, Katie and Marina, I received messages from both perfumers yesterday, and the mods are ready. All I got to do is to move my lazy xxx and pick them up. So, dear readers of this blog, a little more patience please. As we wait, Made by Blog will offer a special scent, and I hope there will be enough for everyone. But first read the following and check out the video before you jump to the opportunity.
I liked the early ad campaigns for Sisley (the Italian casual fashion, not Sisley Paris) very much. Terry Richardson’s photos ‘smelt’, I mean very strongly. They were raw and powerful, but at the same time undeniably sexy. Among thousands of successful photographers, Terry Richardson carved out the most unique style of fashion photography of our time. Richardson’s influence on commercial photography is similar to Warhol’s influence on Art. American culture has been good at producing iconoclastic artists who walk the fine line between art and commerce. I don’t know if perfumery or the fragrance industry could simply be put into this context, but I look forward to someone like Terry Richardson appearing in the world of fragrance and changing the way American fragrances are.
In 2003, Terry Richardson and Dominique Ropion collaborated on a scent called “WET” for Visionaire. The image which inspired the perfumer was Richardson’s photo of a woman’s breasts covered with sperm. Made by Blog will offer the samples of this unique collaboration.