They are like the “Herzog & de Meuron” of the world of fragrance. They don’t always work on the same projects together but they work in the same Swiss company.
“Noses” Harry Fremont (right) and Ilias Ermenidis (left) are well known architects of scents. Together they have captured the hearts of millions of women around world. With their creations combined together, the list includes fragrances for Calvin Klein, Gucci, Gwen Stefani, Juicy Couture, Lancome, Ralph Lauren, Tom Ford, Valentino, Vera Wang, Victoria’s Secret and much more. Impressed?
There are hundreds of fragrances out on the market that bear familiar names like “Dior,” “Calvin Klein,” “Dolce&Gabbana” and so on. But there are only a handful of perfumers who are capable of creating the scents for theses brands. Christoph Laudamiel is one of these elite ‘noses’.
What makes Laudamiel very different from the rest of the elite noses is his broad and futuristic vision for perfumery. Unlike fashion, the world of fragrance is old fashion and formal. Innovative ideas and projects are hardly coming out except from this iconoclastic mind.
My generation of Japanese men tend to think fragrances are for women. I believe it’s the same mentality that makes hard-core surfers in Southern California frown on guys wearing cologne (Brahs in Hawaii use it, but that’s another story).
I have to make an exception. For the first time in my life, I bought a fragrance for myself today. I smelt Kenzopower yesterday by chance and simply loved it. A very talented young perfume at IFF called Olivier Polge (whose father is Jacques Polge of Chanel) has created the scent.
There are not many fragrances that appeal to the Japanese, and I can often tell whether a fragrance is going to work in Japanese market or not. Kenzopower will do great in Japan among both men and women.
Why did I like it? Kenzopower reminds me of the region where I went to high school, surfed, and dreamt of the future – the shoreline of my ‘soul city’ Kamakura.
(note: it doesn’t smell like ocean or anything related to it.)