Aesop Samcheong, Seoul

via habitusliving.com

INDUSTRIAL CHIC MEETS LUXURY SKINCARE IN AESOP’S NEW SEOUL STORE

Aesop is a brand that has achieved the impossible – global saturation while maintaining a sense of bespoke locality. That’s the dream, right? And how is it that they manage to pull this off? By investing heavily in design; local designers and high-end materials. The luxury skincare brand’s insistence on investing in design has taken ‘materiality’ from an elite luxury to a mainstream necessity; hence, the ‘Aesop Effect’. The most recent example of this philosophy in action is the brand’s ninth Seoul location, Aesop Samcheong by Torafu Architects. Located in a cute single-storey street front building, Aesop wanted to inhibit the cultural vibe and intensity of the area’s lively Gyeongbokgung city palace.
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